The platform is rolling out a fresh option that allows them to reduce the quantity of AI-made content appearing in their feeds. This initiative comes as the service disclosed that it currently hosts over 1 thousand million content made with AI.
Testing and Rollout
This change is in a pilot phase over the next few weeks before a full-scale release. This advancement coincides with a increase in AI content, fueled by emerging AI video creators.
AI Proliferation Online
Studies have shown that almost 10% of the fastest-growing content creators on a competing service primarily display AI-generated videos. A large amount of this output is classified as “AI slop”, a phrase for poor-quality, mass-produced content that is frequently nonsensical or dreamlike.
Our research shows that a lot of users like content produced via AI tools, including AI artwork to informative clips, and we want to give people the ability to adjust the amount of that, based on their own likes,” commented a spokesperson.
Volume and Proportions
The service shared that there are presently over a billion videos on its network identified as made with AI. In total, over 100 mn pieces of content are submitted to the app each day, making AI-generated material a limited portion of its total content library.
How to Adjust Settings
Members will be in a position to reduce or increase the amount of artificial media they view by using the “manage topic” feature in the application and choosing the AI content topic. Additional categories that currently be adjusted under the tool encompass current affairs, style, cosmetics, and movement.
Platform Guidelines
TikTok’s rules require users to label “realistic” AI-made content, and it bans malicious fake videos of celebrities or emergencies. Any realistic AI-generated clip that is without a tag can be removed under its terms of service.
In addition, the service will from now on attach an AI-generated watermark to content made using its own AI tools, or detected by an industry-wide initiative for identifying artificial media. This step is aimed to help prevent users from trying to evade the disclosure requirement.
AI Literacy Programs
The company is additionally establishing a two million dollar awareness program for experts and institutions to develop informative material about responsible artificial intelligence. This program will assist educational bodies specializing in training computer science.
Moderation Strategy
TikTok has defended its moderation strategy, amid debate over intentions to make redundant a large number of safety staff in the United Kingdom. It is expected to cut a significant number of roles in its user protection department in its British office, with trade unions and internet security professionals raising concerns that staff are being displaced by machine-led review.
A trust and safety lead stated that people-led review would continue to be important, but automated tools can safeguard staff by filtering out the most harmful content prior to it is viewed by people. The company stated a 76% decrease in explicit and harmful content handled by safety staff over the past year due to the use of its AI tools.
We believe it is crucial to integrate humans and technology to ensure user safety,” she said. “We’ll have people as involved in the system, but we further consider it’s highly necessary to reduce exposure to unsafe media as rapidly, which is where a lot of the machine support is really helping us process content quickly.”
